leveling at the start of an update on new mobs and trying to overtake friends whilst socialising when grinding is one of my favourite aspects of the game. and really if your smart with money you really dont have to dish out huge funds at the game... all the best items are ones bosses drop and with most clans having a dkp system you can aquire these items just by playing the game and showing up, paying for elixirs by killing bosses and selling drops you make leveling while also trading. not saying the game isnt pay to win because it is but i think the enjoyment out weighs the cost.The leveling better end at 240. No new commer to the game is going to try and hit that, not when its $100 or more of combos per every ten levels over 200. Stop the grind, add more sideways play, and tweek the areas. The future updates should bring nothing but fishing/crafting/minigames, an auction house (use the mail system, you built it for a reason), revamped carramore, revamped fringals (what a massive waste of space), revampped ow (looks drab now), croms prison (with mobs up to 235 but a hard level cap for toons at 240 with a bonus like the dl and edl at 240) and a massive pvp area (with pve thrown in too). Passably a day and night cycle, possably one or two more areas for events and random end game boss spawns).
Also your comment on the scenery, i dont play this game for graphics either many other mmos i could play that have better graphics, for a phone game the graphics are fine. an auction house would be great and im sure it will come sooner or later