I think the most likely advertising would be in a banner ad placed on similar game downloads or with companies like nativeX (the one CH uses). These can be highly targeted and cost only a few pennies per download. Targeted adds online don't cost much at all.I was just going to say this. Most don't truly understand the cost of advertising, especially during prime time hours.Simply put advertisements cost money and large large amounts of it.
Most local businesses like car or furniture business advertise from 2am-4am. That's the cheapest and what they can afford.
Where do sites like Facebook and Google get a huge chuck of their revenue? Yep - advertising, and they earn billions, because it doesn't cost $5.
I don't think anyone was talking about taking out a 45 second Super Bowl commercial.