Here's how I see it.
From the very beginning I knew Alliance would be trouble. I knew they would pull something like this, based off of the people that were running the clan. The generals I had known to be very sneaky people, and I was absolutely correct. For the record, I don't believe in any regard that Alliance never drop swapped. I too noticed them start to rise up during the Yule 2014 event. This makes perfect sense as that event was buggy and many users (old players) couldn't log into the game due to device issues, etc. Many of the strong and powerful players quit. Players that beat Alliance members in terms of knowledge and expertise at their respective classes.
Moving forward, let's discuss Alliance in more depth. I know all of the generals in Alliance. I can say that most generals and chief are greed driven, extremely arrogant, and frequently bash others for being different. I've seen many Alliance players, including the chief, use vulgarity and profanity to bring other player's spirits down. In my opinion this is both disrespectful and unprofessional. Lugh has changed.... A world where honestly and integrity flourished has become a world of backstabbers, liars, and manipulators. You can actually see the arrogance and lack of respect by some of the comments posted above from Alliance members.
Alliance in the past has used manipulative tactics to draw honest players to their dark side. One Alliance member told me that they are trying to "eliminate free rides." ie they are trying to make it so less people can dice. Their solution, try to invite every single person that's level 150 or above. It seems kind of dumb to say we are going to eliminate free rides and then just invite everyone anyway. But their is a bigger intention at hand. The generals are trying to control the world. Remember I said they flourish on greed and arrogance? Well here it is. They are trying to eliminate old players that are comparative to them. Old players that have knowledge, money, and skill. I wouldn't be surprised to learn that Alliance generals manipulate their people to raid all of the good drops from their bank. Yep, they are using their own clan.
Just a little more incite into this war. Alliance participated in the necro fight with the rest of lugh a long time ago. Alliance got the lock, then said you guys can't dice, you didn't participate in our secret 'wechat' necro group that we told nobody about. So effectively they wasted the money and time of those that helped them. Ie they 'stole' the time and resources of lugh for their own personal gain. After this Virus (the clan) popped up with the intention of letting everyone dice including Alliance. Alliance on the other hand would get the lock and not let Virus dice. So Virus existed to make things right peacefully. Whereas Alliance, just doesn't care about anyone else, but themselves.
So in conclusion, I will say this. There are a lot of nice people in Alliance, who have joined for a variety of reasons. Some join, because they feel there is no other way. I'm here to say that there is a way. Don't let anybody fool you, including the generals of Alliance. Lugh has flourished for years preceding this predicament. Everyone was respectful and honest. Now many of those players are long gone, leaving only a few good people. But there are still good people. Had many of the old players not quit, Alliance would not exist.